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4 Steps to Uplevel Your Interior Design Business

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How to Uplevel Your Interior Design Business

Are you exhausted from trying to figure out how to UPLEVEL your design business? Have you been a designer for YEARS, but somehow the you feel like you are scrambling to get stuff DONE for your clients?

Well, it is NOT easy to juggle all there is in your design business. If it was, everyone would be a interior design STAR!

Return on Interiors

Design by Kathleen DiPaolo

So, what can you do to get it all done? Here are 4 steps below.

How to Uplevel Your Interior Design Business

#1

Last week I talked about niching your design business, but START that process NOW.

 Action ALWAYS beats intention! [Tweet This!]

Don’t compare yourself to other designers. Don’t offer what other designers are offering. If you do what everyone else is doing, those clients, your “peeps”, won’t be attracted to YOU for YOU!

Remember, just because other designers post some fabulous thing on Facebook or Instagram, it doesn’t mean that they are MAKING MONEY! Am I right?!

So, figure out who your “peeps” are. Really, what clients do YOU want to work with? What services do they want?? What services can you create that will attract those clients?

#2

Make the BEST website you can pay for. Design your site so the clients YOU want to attract will see one image of your work and be HOOKED!

Remember, you want to attract those amazing clients, so make those interior design offerings and services SING to your future fans. Talk to your IDEAL CLIENTS!

#3

Make your days PRODUCTIVE so you don’t feel like you are chasing your tail! (Yes, my dogs are next to me as I type this! Woof!) Don’t waste time online doing “social media.” They are time sucks! Instead, schedule your social media posts. (I use Edgar.)

More importantly, schedule time to INTERACT with your friends and fans. Use a timer if you can’t get away from Facebook. 10-15 mins. is plenty of time!

Know your favorite time to get work done! I am a total morning person, so I make sure to schedule my most important things then. Yep, my coffee is buzzing through me!

I have blocked off times to get things accomplished:

  • Client time
  • Blogging time
  • Social Media time
  • Client nurturing time

Time blocking really helps. You don’t feel like you are being ripped in two (or three!)

 #4

Take your productivity to a new level by using BRANDED materials- the brand that will be synonymous with YOU and the interior design services you offer. Yes, use your pretty logo to the fullest!

When you interact with your clients, be ORGANIZED! An organized designer is a RECOMMENDED designer!

That is literally one of the MAIN reasons I created the Return on Interiors System! I wanted to make more money by not wasting my time!!

I use Return on Interiors:

  • With new client interactions (questionnaires)
  • Making sure I have everything I need before I go to a job site or client meeting. (Don’t you hate it when you leave a job site and have to call your client or contractor to ask another question?)
  • To give an example of something (lighting, tile designs, faucet options, tile and stone terminology, etc.) to my clients when I am explaining what I want to design
  • On the job sites, I don’t have to remember how high a countertop should be, or the different measurements for a Cal King and a King bed when determining how far apart the electrical sockets should be, or how big a table I need to specify

There is so much more, but I use it every day and am so happy to have it branded for my clients, contractors and trades. My logo gets passed around to everyone:)

Can we say FREE marketing?

So, go ahead and UPLEVEL your DESIGN BUSINESS!

PS. Did I say this was easy? NO! Did I say you do it once and it is done forever? NO! Did I say ACTION ALWAYS BEATS INTENTION? YES!

So, take a step NOW!

  1. Find out who your ideal clients really are and create services to attract those clients!
  2. Design the BEST website you can afford and offer the design services (from step #1) to your ideal clients.
  3. Make your days productive with intention! Create blocks of time, or “time chunks” to attack different parts of your business.
  4. Take productivity to the next level by being organized with branded materials.

Check out the Return on Interiors Sampler to see if the system can help YOU uplevel your design business! Click HERE for the ROI Sampler!

Click Here to Download the ROI Sampler

xoxo,

Kathleen

 

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