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4 Ways to Improve Your Portfolio

4 Ways to Improve Your Portfolio

When someone is looking for an interior designer, even if they've already received referrals, they're going to go straight to your website and your portfolio. As a designer, you have no way to talk to those prospective clients, so all you can do is hope they like what...

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Customer Service Is More Important Now Than Ever

Customer Service Is More Important Now Than Ever

Have you ever heard the saying that when things are out of control that you need to focus on what YOU can control? That really rings true now, doesn't it? AAAA-MEN! There is almost nothing that we can predict with certainty about the future, except that it is...

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3 Ways to Stay Motivated

3 Ways to Stay Motivated

In the middle of a pandemic and a shutdown, it's definitely hard to stay motivated and keep your mind on your work. In fact, psychologists are warning that we all need to acknowledge and deal with the fear and anxiety we're feeling if we're going to move forward. And...

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How Affluent Consumer Behavior Has Changed

How Affluent Consumer Behavior Has Changed

Just a few months ago, we had everything figured out. We knew so much about our clients and our target consumer and it made our marketing and outreach effective and easier. What a difference today, right? Everything has changed in the face of a pandemic and economic...

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3 Ways You Could Be Sabotaging Your Business

3 Ways You Could Be Sabotaging Your Business

Running your own business is tough, and it's even harder today with a pandemic and economic uncertainty adding to the challenges we normally face. And then there's an even bigger issue that can completely sabotage a business. That is the owner – or in other words,...

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4 Reasons to Keep Marketing During a Recession

4 Reasons to Keep Marketing During a Recession

Well, it's official. The US is in a recession. I know that isn't the best economic news, but it also doesn't mean that people don't want to have gorgeous homes. In fact, we're in a strange time where the economy is down, but the home has never been more important to...

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3 Essential Skills You Need to Succeed

3 Essential Skills You Need to Succeed

Being an incredibly creative interior designer can take you a long way, but there are a few more skills you need to really succeed in business. Most of us own our own businesses, and that means a different way of thinking and working. And often it's left-brain skills...

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The Top 5 Processes for Your Design Business

The Top 5 Processes for Your Design Business

It takes a lot to run a successful interior design business. If you don't have everything organized and on point, it can also be completely overwhelming! We talk about about "systems and processes" that you should have in place to make things run more smoothly (and to...

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Why Relationships Are So Important Now

Why Relationships Are So Important Now

When we hit times like these - an economic rollercoaster, a pandemic, uncertainty - we want to keep our businesses in the best shape we can. And we want find that "magic bullet" that will help us get and keep clients. But do you know the very best thing you can do?...

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How to Reassess Your Financial Goals

How to Reassess Your Financial Goals

Like almost every business out there, we're having to rip up the goals and financial markers we set for ourselves in January and write new ones. We were so naive at the beginning of the year, weren't we?! But seriously, no one saw this pandemic and shutdown coming,...

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