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How Transparent Should You Be with Pricing?

How Transparent Should You Be with Pricing?

This has been a HUGE talking point in the interior design business – how much to tell your clients (or show them) when it comes to fees and pricing. And like a lot of things in our world, for me it all comes down to communication. Let’s take a look at best...
3 Questions to Ask Your Client Today

3 Questions to Ask Your Client Today

A lot can change in six months. If we didn’t know that before, we sure did learn it over the last six months, RIGHT?! And that’s especially true of how we live at home today. We’re homeschooling, working, Zooming, vacationing – all at home....
6 Ways to Make Zoom Meetings More Effective

6 Ways to Make Zoom Meetings More Effective

A year ago, we had no idea that most of our meetings would be on video! But here we are. Depending on where you live and how the pandemic is going there, you may be handling all of your communications and meetings with clients on Zoom (or some other video meeting...
Customer Service Is More Important Now Than Ever

Customer Service Is More Important Now Than Ever

Have you ever heard the saying that when things are out of control that you need to focus on what YOU can control? That really rings true now, doesn’t it? AAAA-MEN! There is almost nothing that we can predict with certainty about the future, except that it is...
How Affluent Consumer Behavior Has Changed

How Affluent Consumer Behavior Has Changed

Just a few months ago, we had everything figured out. We knew so much about our clients and our target consumer and it made our marketing and outreach effective and easier. What a difference today, right? Everything has changed in the face of a pandemic and economic...
Why Relationships Are So Important Now

Why Relationships Are So Important Now

When we hit times like these – an economic rollercoaster, a pandemic, uncertainty – we want to keep our businesses in the best shape we can. And we want find that “magic bullet” that will help us get and keep clients. But do you know the very...