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A new year is like that fabulous new notebook you got for school each year- or a REALLY clean desk! There is a feeling of excitement and anticipation for what happens next. Dun, dun, dun…

At this time of year, I start writing down possible goals for the new year, and I also include my intentions! So what’s the difference? Read on!


plural noun: goals
1.1 the object of a person’s ambition or effort; an aim or desired result.
1.2 the destination of a journey.
synonyms: objectiveaimendtargetdesignintentionintentplanpurpose


Goals are about the future – they help you create a plan for what you want to accomplish in the new year. I like the synonym- objective!

They aren’t set in stone – they can change and adjust as you navigate your business through the year. But they should be about future business. So my goals for 2019 might be to hit a new benchmark in sales, or to add 4 new clients to my roster, or to raise my prices by year-end. They should be BIG, but also achievable.


  1. 1.
    a thing intended; an aim or plan.
    “she was full of good intentions”

Intentions are more in-the-moment. It’s what you “aim” to do.  But, they’re also about values and who YOU are.

They help you focus on performance and ideas, to keep you in the zone and to make you a better businessperson! My intentions for 2019 could be to live more in the moment, or to take better care of myself, or to remind myself to be grateful for everything I have in my life.

Reminding myself of those intentions every day will keep me healthier, both physically and emotionally. And since I’m a small business owner, that definitely has a positive impact on my company:)

So what do you want to be in 2019? Where do you want to see your company at this time next year? To help you set those goals, download my FREE Goal Setting Worksheet – and be sure to add your intentions to it, too!

Happy New Year!


Click Here to Download the Goal Setting Worksheet