Interior Design Business
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You can call it customer service, client support, or customer care but all of those phrases mean one thing - taking care of your clients! And in the interior design business, that has NEVER been more important than it is today. Why? Because that client attention is what sets YOU apart from your...
We've been talking a lot about the nine client touchpoints - but do you know which TWO are the most important?! The first one is definitely the presentation. It's when you show the client what their dream home can be! But then, it's all about the REVEAL!! That is truly the time for you to SHINE....
This month we're reviewing those critical client touchpoints and how you can make the most of them! We've gone through the first initial stages and today we're getting to the heart of a project, when you actually make it HAPPEN! But it's also a bit of an odd time for the client. You're working...
Through the month of June, we're talking about those all-important client touchpoints. They're the times when you can make the greatest impact on your clients, whether through customer service or design WOW factors. In this post, I want to talk about the first four touchpoints: Pre-Contract,...
The creativity of your projects is definitely at the heart of great interior design. But the ability to WOO your clients is what is going to make you successful! It's true! Happy clients mean repeat business, and they will refer you to NEW business, too. It's the keystone to any company's...
If you've read this blog for any amount of time, you know how important I think communication is. It's the keystone for an effective business, especially one that involves clients! And no matter what challenges or issues you hit during in your company or with a project, you can definitely smooth...
There is nothing more awkward than finding yourself in the middle of an argument between a client couple! There are so many times when being a designer can feel like you're also a family therapist - and that's no fun. Emotions are often high around a design project, especially because you're...
One thing that they never tell you in interior design school is that you need to have sales skills and the ability to effectively manage people! In fact, that last one is SUPER important to making your entire business run smoothly. If your team isn't clear on their tasks, or if they keep...
Communication is one of my favorite topics - because it can truly make or BREAK your business! This month we'll focus on communication, starting with your clients. How you navigate through a project and deliver on your promises is what will define your company and your reputation. You want to...
SOPs may sound like something that you would put in place in a government job or on a factory floor. But Standard Operating Procedures are critical for ANY company, especially a small business. SOPs are documented processes and they give your business structure and consistency. Yes, it is a...
One of the hardest things to do as a business owner is to set goals and actually follow through on them! That isn't a judgment at all - we're busy, and we have a LOT on our plates just trying to keep our business running. But everyone needs to be held accountable for the goals they set, and we...
This month we've been focusing on goals, a CRITICAL part of running a successful business! Last week, we talked about the importance of reviewing your yearly goals. And some of those goals may be a PUSH goal for you! What are those? They are goals that push you out of your comfort zone, that...