Interior Design Business
Tips & Tricks
One thing that's really important as business owners is to look ahead and project what you want to accomplish. Most corporations start this process in the fall, setting goals and budgets for the next year. It's actually a great time to do that because you aren't in the middle of the holidays and...
As business owners, we are constantly under pressure to make money. That pressure is exhausting and can lead to massive burnout. I know! I've been there. We want to enjoy our business AND spend more time on other things other than making money. Am I right?! So, once...
When you have a to-do list that is pages long, business goals that you really want to hit, and about 75 distractions and issues that come up every day, it can be completely overwhelming to decide what takes priority. Often, the client who yells loudest is the one who gets attention first, right?!...
What success means is SOOO subjective! It can be financial benchmarks for some people, having a full roster of clients for others, or even just hitting certain personal goals. What success is NOT is some sort of set path that everyone has to follow. In our industry, we seem to forget that! The...
There are pivotal points in any business, times when you need to review and reconsider how you're doing things. It can be scary, but honestly I think it can also be FUN! Changing things up is a great way to shake you and your business out of any ruts. And it can also bring in more cash and better...
There is such a sense of relief when you've completed an interior design project, especially one that has taken so many months (or years!). But really, you know the job isn't over, right?! You may have finished the punch list, but you still have some tasks to check off. And they're SO important...
When an interior design project can take months (or years!!) to complete, it's easy to want to rush through the final phases. If it's been a pain of a project with lots of challenges, we all can be guilty of just trying to wrap it up. But...finishing STRONG is the key to staying in...
We've been talking a lot about the nine client touchpoints - but do you know which TWO are the most important?! The first one is definitely the presentation. It's when you show the client what their dream home can be! But then, it's all about the REVEAL!! That is truly the time for you to SHINE....
This month we're reviewing those critical client touchpoints and how you can make the most of them! We've gone through the first initial stages and today we're getting to the heart of a project, when you actually make it HAPPEN! But it's also a bit of an odd time for the client. You're working...
Through the month of June, we're talking about those all-important client touchpoints. They're the times when you can make the greatest impact on your clients, whether through customer service or design WOW factors. In this post, I want to talk about the first four touchpoints: Pre-Contract,...
The creativity of your projects is definitely at the heart of great interior design. But the ability to WOO your clients is what is going to make you successful! It's true! Happy clients mean repeat business, and they will refer you to NEW business, too. It's the keystone to any company's...
There is nothing more awkward than finding yourself in the middle of an argument between a client couple! There are so many times when being a designer can feel like you're also a family therapist - and that's no fun. Emotions are often high around a design project, especially because you're...