Interior Design Business
Tips & Tricks
You may be the very best at client care, but if your team isn't on the same page then it won't matter one bit! Every single person associated with your business needs to be on point when it comes to taking care of your clients, but HOW do you make sure that happens?! It's all about setting...
Most interior designers receive the bulk of their business through referrals - that's just the name of the game. And there's only one proven way to get that referral. You've got to build really STRONG relationships with your clients! You not only want their continued business in the future,...
In this world of online and real-world competition, there's only one way to stay ahead of the pack. That's providing stellar customer service, every time to EVERY client! But that isn't always the easiest thing to do, so I have 6 tips that will help you improve your customer service game and...
The most important thing you can do for your business is attract fabulous clients - sounds easy, right?! But we ALL know that none of what we do is easy. And the hardest part can be to get the RIGHT clients, and then to keep them long after the original project is complete. When I say...
You can call it customer service, client support, or customer care but all of those phrases mean one thing - taking care of your clients! And in the interior design business, that has NEVER been more important than it is today. Why? Because that client attention is what sets YOU apart from your...
We've been talking a lot about the nine client touchpoints - but do you know which TWO are the most important?! The first one is definitely the presentation. It's when you show the client what their dream home can be! But then, it's all about the REVEAL!! That is truly the time for you to SHINE....
This month we're reviewing those critical client touchpoints and how you can make the most of them! We've gone through the first initial stages and today we're getting to the heart of a project, when you actually make it HAPPEN! But it's also a bit of an odd time for the client. You're working...
Through the month of June, we're talking about those all-important client touchpoints. They're the times when you can make the greatest impact on your clients, whether through customer service or design WOW factors. In this post, I want to talk about the first four touchpoints: Pre-Contract,...
The creativity of your projects is definitely at the heart of great interior design. But the ability to WOO your clients is what is going to make you successful! It's true! Happy clients mean repeat business, and they will refer you to NEW business, too. It's the keystone to any company's...
If you've read this blog for any amount of time, you know how important I think communication is. It's the keystone for an effective business, especially one that involves clients! And no matter what challenges or issues you hit during in your company or with a project, you can definitely smooth...
There is nothing more awkward than finding yourself in the middle of an argument between a client couple! There are so many times when being a designer can feel like you're also a family therapist - and that's no fun. Emotions are often high around a design project, especially because you're...
One thing that they never tell you in interior design school is that you need to have sales skills and the ability to effectively manage people! In fact, that last one is SUPER important to making your entire business run smoothly. If your team isn't clear on their tasks, or if they keep...