Interior Design Business
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Tips & Tricks
There is such a sense of relief when you've completed an interior design project, especially one that has taken so many months (or years!). But really, you know the job isn't over, right?! You may have finished the punch list, but you still have some tasks to check off. And they're SO important...
There can be a lot of reasons that keep you from photographing your finished interior design projects. But that's a BIG mistake!! Those photos are the ONE thing that will help you get more business. Seriously! You can't let a busy schedule or reluctant clients get in your way. And you need...
After months and months of work, the installation is THE time to make a big impression! It's what the whole project has been about and it's time to really wow everyone. Whether you do a multi-day installation or one big push, this is when you should razzle dazzle your client! They've been...
When an interior design project can take months (or years!!) to complete, it's easy to want to rush through the final phases. If it's been a pain of a project with lots of challenges, we all can be guilty of just trying to wrap it up. But...finishing STRONG is the key to staying in...
You may be the very best at client care, but if your team isn't on the same page then it won't matter one bit! Every single person associated with your business needs to be on point when it comes to taking care of your clients, but HOW do you make sure that happens?! It's all about setting...
Most interior designers receive the bulk of their business through referrals - that's just the name of the game. And there's only one proven way to get that referral. You've got to build really STRONG relationships with your clients! You not only want their continued business in the future,...
In this world of online and real-world competition, there's only one way to stay ahead of the pack. That's providing stellar customer service, every time to EVERY client! But that isn't always the easiest thing to do, so I have 6 tips that will help you improve your customer service game and...
The most important thing you can do for your business is attract fabulous clients - sounds easy, right?! But we ALL know that none of what we do is easy. And the hardest part can be to get the RIGHT clients, and then to keep them long after the original project is complete. When I say...
You can call it customer service, client support, or customer care but all of those phrases mean one thing - taking care of your clients! And in the interior design business, that has NEVER been more important than it is today. Why? Because that client attention is what sets YOU apart from your...
We've been talking a lot about the nine client touchpoints - but do you know which TWO are the most important?! The first one is definitely the presentation. It's when you show the client what their dream home can be! But then, it's all about the REVEAL!! That is truly the time for you to SHINE....
This month we're reviewing those critical client touchpoints and how you can make the most of them! We've gone through the first initial stages and today we're getting to the heart of a project, when you actually make it HAPPEN! But it's also a bit of an odd time for the client. You're working...
Through the month of June, we're talking about those all-important client touchpoints. They're the times when you can make the greatest impact on your clients, whether through customer service or design WOW factors. In this post, I want to talk about the first four touchpoints: Pre-Contract,...